Whether you are a newbie at digital marketing or a veteran, marketing intelligence lingo may not always be at the tip of your tongue. The pace at which digital tools emerge and advance forces everyone to keep updating their vocabulary. We created this dictionary to help you keep track of all the terms every digital marketer needs to know.
Bookmark this page for reference and look up words when they pop up or you need to explain them to someone else. Find their definitions here, along with examples, informative resources, and actionable, pro tips.
Digital Marketing Glossary
Marketing Terms A- C
Some technical terms are critical for digital marketers to understand. This is one of them. When you move a page to a new URL, you need to instruct search engines such as Google and Bing on how to treat that move. A 301 redirect lets search engines know that you permanently moved your content to a new URL. Searchers will automatically be redirected. Search engines will add the new link to the index, and links pointing towards the old URL are automatically forwarded to the new URL, including ranking factors. You can see why this is critical for your search marketing.
Very similar to the 301, and you need to know the difference. When using the 302 Redirect, search engines and browsers will treat the new URL as temporary. This has implications for SEO. Only use the 302 Redirect when you plan to go back to the original URL at some point. For example, when you are working on a redesign of the page, A/B-testing the page, or when you want your visitors to access a special offer page for a period.
This error code indicates that the requested page could not be found by the server, even though the browser established communication with the relevant server. If one of your pages generates a 404 Error, you need to check what’s happening because there’s bound to be some technical error.
An effective way to test and optimize your marketing content, also known as split testing. You compare the performances of two variations of the same web page, email, or any other content piece.
For A/B testing to be effective, only the element you’re testing should vary in version B from version A. This is the only way you can be sure which specific element caused your audience to respond differently.
Your landing page gets a lot of traffic, but the conversion rate is less than 1%. You suspect your CTA “SIGN-UP NOW” is weak. You create a second version, identical to the first, with the CTA “I want the early-bird discount.”
Send 50% of your traffic to the original version A and 50% of your traffic to the new version B and measure the conversion rate for, let’s say, the following two days.
If version B converts better, you send 100% traffic to version B. If not, your CTA is not the problem, and you need to keep checking and keep optimizing.