You can also actively roll out a data Phone Number Database strategy that is aimed at collecting more relevant data from consumers if necessary. This can be done, for example, in collaboration with a research party Phone Number Database such as Kantar, GfK or Ipsos. A great case of Vodafone/Ziggo and Ipsos – 'Humanizing Data' – was recently presented during the MIE (pdf). Opportunities for agencies and publishers In addition, there are Phone Number Database great opportunities for agencies and publishers to play a greater role in matching advertiser datasets.
This allows advertisers to see Phone Number Database which customers they can reach through which channels, exclude existing customers and or target look-a-likes. And of course publishers can also – just like Google and Facebook – infer interests, intentions and other behaviors on the basis of search, reading, listening and viewing behavior on Phone Number Database their platforms. It is important, however, that it is transparent to advertisers how these groups are composed. Precisely by banning third party data and the cookie, the quality of data for advertisers will be better and it is expected to be much more effective.
Which parties can we do business Phone Number Database with in the Netherlands? In fact, there are only a few parties in the Netherlands that now offer advertisers a sustainable and scalable product. Many publishers have the potential to play a Phone Number Database role, but in addition to the parties that have come a long way in this, such as Google, Facebook and DPG (DataLab), this is still in full development. As an advertiser, do you want to link first party data with publishers and activate it, so that you can target ads to these groups.