In programmatic advertising, there are some media that represent the interests of the media. Ssp, dsp representing the interests of advertisers, adx, an ad exchange platform. In terms of trends: the advertising platform is mainly based on technology, supplemented by media/advertiser resources. 3. Pricing advertising is a kind of business, so it has its pricing model. Only with the pricing model can the industry chain be formed, and the settlement between upstream and downstream can be settled through the pricing model. Common pricing methods include: display and conversion.
Display is often used for brand advertising, and conversion is often used for performance advertising. The details are as follows: cpt : cost per time, billed by duration, that is, billed according to the duration of the advertisement. It is common in high-value special email list advertisements, such as open-screen advertisements, jump-jump advertisements, etc. Cpm : cost per mille, billed by impression, that is, billed according to the number of impressions of this advertisement, mainly brand display. Cpc : cost per click, billed by clicks, that is, billed according to the number of clicks on this advertisement, and keyword bidding is commonly used, such as headline information flow advertisements.
Cpa : cost per action, which is billed according to the amount of action, that is, billed according to the number of user actions. Cpa includes the following cpd, cpi, cps, etc. Cpd : cost per download, billed according to the download amount, that is, billed according to the user's completion of app download, app, games, etc. Are commonly used. Cpi : cost per install, which is billed according to the amount of installations, that is, billed according to the user's activation of the app, which is relatively rare, and is generally an indicator for advertisers to measure the effect internally.